Website design

There are a number of important differences between a website created for a large business and a website built for a small business. Take a fast visual tour to see what SBI have to offer!

It’s very important that you and the website design company who builds the website for you are aware of those differences so that the website has the greatest possible positive impact.

First of all don’t try to look and act like the big companies.

If you are a small business owner do not plaster your site with platitudes like “family owned since 1899” or “customer service is our specialty”.

IBM and Coke can get away with having sites that blather on and on using all kinds of corporate jargon, but as a small business owner you can not do that. Here’s why…

Big companies are already established brands.

They can rest on their laurels ,well at least they think they can.Your website design needs to grab the visitor by the throat with some hard hitting headlines and content and get busy proving its case.

Because before visiting your website it’s likely the visitor has never heard of your small business.

Think of it like a courtroom.

Your website design is on trial, it’s products and services are suspect from the get go. Your website needs to prove beyond every doubt that it can provide the best value over it's competitors.

And you have only about 8 seconds from the time the visitor hits the homepage to the time they click the back button, to hook them into your sales copy.

The number one difference here, is the copy. Your small business website design needs to be a life support unit for its unique selling proposition.

Not a contestant in a web design award contest. Win customers not awards.

Forget the flash and tangle, go easy on the images. What you need is a lean, mean conversion machine.

Studies show the visitors don’t even consciously register images

until after they have absorbed the content on the page. This makes sense because what they came for was information, not the pretty girl at the picture that we have seen over and over again.

They want to know who you are and what you can do for them!

It’s rough but that’s the way it works. If you recognize this and apply this to your website, you have a huge advantage over those who don’t.

I highly recommend SBI which is a website host,design and marketing firm where you can get small business website design that converts more visitors into sales.

	Web www.small-biz-ideas.net

ADD TO YOUR SOCIAL BOOKMARKS: Blink Del.icio.us Digg
Furl Google Simpy Spurl Technorati Y! MyWeb