Selling the Invisible: A Field Guide to Modern Marketing
Tuesday, August 10th, 2010Selling the Invisible: A Field Guide to Modern Marketing
Selling the Invisible is a scarce and often amusing A look at the unique characteristics of services and their perspectives and how each service can by a home-based consultant to a multinational brokerage customers in more visitors and keep them. Sell Invisible covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:
Greatness May Get You Nowhere Focus Groups Don’ts Rating: 
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