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If you’re looking for a safe way for your business and increase sales, look at the copy on your website, brochures, press releases, advertisements and letters. Good copy makes you stand out from the competition, build your credibility and expertise, and attracts customers like a magnet ideals.
You do not have ambitions of the Pulitzer Prize for the gathering of the words in a text that sells. You need to focus on four key factors:
1. convey the message in the copy
2nd speak directly with the audience
3rd paint a picture with words of power and
4th ask for the sale.
Your goal is to stop your readers and their tracks and get an answer. Here’s how:
1. Convey the message
If you want people to busy to read and respond to what you have to offer, think in terms of performance, “What’s in it for me” perspective. Understand that the purchase is not a rational process, which is an emotional one. People want to be convinced that they hold an election that will make a positive difference in their lives. They want to know they are buying the best solution to their challenge.
The key messages are based on profits, but it is very common to confuse features with benefits. Properties are related to your product or service. The benefits are intangible, the buyer may by your product or service.
For example, a driver’s airbag function, while feelings of security and protection benefits. A massage is a function of relief, while stress and relaxation are the advantage.
Depending on the type of business they own and manage performance may include save time, save money, make money, find success or be free from pain. Identify both functionality and performance before you write a single word of copy.
2nd Speak directly to your audience
Direct your message to your audience, those who want what you have to offer, listen to your step, and finally act.
It is likely to define their goals based on sex, age, family structure (single, married, father) and their incomes. Target market will have at least four common features with special needs, access to your products and services, enough money to buy products or services and decision-making power.
Writing a profile of a person in his audience, and goes so far as to give the person a name, age, work and family structure. Once defined a representative of your target market, you will be able to write directly to the person every time you write your copy. Actually see that person, and direct your message to him. Your words will be more personal and compelling. . . and more likely to get results.
3rd Paint a picture with words of power
Unleash the power of vivid images and words that inspire readers to act. Words of power are not verbs, adjectives, that make your copy attractive. Show your readers how valuable your product or service with words like accelerate, grow, conquer, create, secure, focus, leverage, non-profit organization, process, release-winner. Paint a picture that captures their attention and understand the power of words to inspire action.
4th Terms of sale
You connect with your audience. You are exploiting the benefits and words of power that speaks directly to them. You have their attention. Now on sale! Tell your readers what you want him / her to do.
Few products or services sell themselves. You must ask for the sale, but this is the biggest challenge for many entrepreneurs. The fact is that both sellers and buyers are nervous about the sale. Sellers are often related to rejection, while buyers are worried about taking the wrong decision.
Using his words to draw readers into your copy, create confidence and to anticipate the questions and concerns. Summarize the main points and conclude with a call that tells you exactly what you want him / her to do.
Do you want him to call or email for more information? Want to take your call to schedule a free consultation? Do you want him to place an order now? Be clear and specific. What’s next for the reader to take?
Your copy sells you 24 / 7. When you send a brochure, hand-print materials, or refer to someone on your site, your copy work as a salesman giving a message and influence the perceptions of your company, your brand. Make it stronger. That it is correct. Do it sells.
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Marketing Spitfires Holly George and Leslie Hamp are creators of “Fast Track to Marketing Mastery” Program. To learn more about the step-by-step program, and sign their * FREE * Marketing Mastery Success Kit , visit www. boost your bottom line. com
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